About Us

Every masterpiece needs a muse. For founder Sandro Tarazi, that muse is his daughter, Giulia.

Giulia's Secret was born out of a father’s love and a desire to build a lasting family legacy. Naming the brand after his daughter serves as a daily reminder that the pieces we design and curate today are meant to become the cherished heirlooms of tomorrow.

A trained jeweller with a degree in Jewellery Science and Technology from Milano Bicocca University, Sandro believes jewellery is far more than mere adornment. To him, it is “the technology of enchantment”—a personal talisman rich with meaning, emotion, and memory.

Drawing from a deep appreciation for antique jewellery, as well as European and Middle Eastern design traditions, Sandro brings an expert eye to every detail. Whether it is a custom-designed moissanite ring or a magnificent, hand-carved fine silver antique, every piece in the Giulia's Secret collection is chosen with this philosophy at heart.